The History of AMSOIL

As a jet fighter squadron commander
Lieutenant Colonel Albert J. Amatuzio
had ample opportunity to witness
synthetic lubricants in action. These
oils are used exclusively in jet engines
because of three extraordinary
performance characteristics: an ability
to reduce friction and wear on engine
components, an ability to function
dependably at severe temperature
extremes and an ability to withstand
rigorous and lengthy engine operation
without chemical breakdown.
Recognizing that these same benefits would probe invaluable in combustion
engines,
Al Amatuzio formulated the first synthetic motor oil in the world to
meet API service requirements for automobile engines.
The new lubricant
performed like no other before it. When the first can of AMSOIL 10W-40 appeared
on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic
lubricants have expanded the boundries of lubrication science and redifined the
performance possibilities of modern machinery and engines.
AMSOIL INC. was founded on Al Amatuzio's desire for technical innovation, his
commitment to high quality and his belief that consumers would respond to a
superior product. The company has remained true to these ideals; its history is a
checklist of revolutionary products that have withstood the tests of time. As the
pioneer corporation in the field of synthetic lubrication, AMSOIL sees its
Commitment to Excellence as a historical responsibility, and A.J. Amatuzio's
energy and vision continue to drive the company forward.
AMSOIL is The Company of Firsts
Documented History of Innovation and Leadership

First to develop an API rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/12-month
drain interval.
First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbos and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use.

AMSOIL - First in Synthetics!
Facilities

The AMSOIL corporate headquarters, manufacturing
plants, and main distribution center are located in
Superior, Wisconsin, with several regional warehouses
strategically located throughout North America and
overseas. These facilities cover a total of more than
300,000 square feet.

The state-of-the-art lubricant production plant contains
materials blending and bulk storage facilities, as well as
high speed canning lines and packaging equipment. A
separate plant is thoroughly equipped with specialized
tools and machinery for the manufacture of AMSOIL's
various air and oil filters. The main warehouse serves as
the hub of a global distribution network; bottles, cases,
drums and totes bearing the AMSOIL label are shipped
worldwide. Capacity is geared to meet projected market
demands decades away.
Research and Development

Research and testing are high priorities at AMSOIL. Specialists in every
facet of synthetic lubricant technology staff our research and
development facilities. The chemical and engine test laboratories are
well equipped with the sensitive analytical instruments needed for
design and development of the world's finest oils.

Quality assurance test procedures are rigorous and begin with analysis
of every single barrel of raw material that enters the plant. Both during
new product development and as a continuing control on the
manufacturing process, AMSOIL lubricants are subjected to an
exhaustive series of standardized industry tests, including those that
measure film and shear strength, flashpoint, volatility and high- and
low-temperature viscosity.

No other lubricant manufacturer in the world matches the high quality
standards set by AMSOIL, and all AMSOIL synthetic lubricants exceed
industry specifications by a wide margin.
Our 100% American-made
products pass even Europe's more stringent tests with "flying
colors."
Field Testing

Even the most comprehensive lab testing must be validated in
the field. AMSOIL products are proven in intensive field
demonstrations involving automobiles, trucks and commercial
and industrial equipment in real-world service situations.  
Long-range studies have involved vehicles requiring the most
sever lubricant applications: taxicabs, delivery fleets, police and
emergency vehicles, over-the-road transports and heavy-duty
construction and industrial machinery.

Results of test performed under these extreme operating
conditions demonstrate that AMSOIL products reduce
engine wear, decrease maintenance time, maximize fuel
efficiency and increase fleet cost effectiveness.

The final, conclusive proof of any lubrication product is, of
course, the superior performance acknowledged by satisfied
consumers and cost-conscious fleet managers
Environmental Impact

As our world strengthens its environmental policies and
grapples with pollution issues, the ecological wisdom of using
synthetic lubricants becomes obvious. AMSOIL synthetic
motor oils outlast regular petroleum-based oils by as much as
eleven times. These remarkably long drain intervals help ease
the world's waste-disposal problem: users of synthetics simply
have much less oil and fewer plastic containers to deal with.
The combined use of AMSOIL motor oil, air and oil filters and
engine oil analysis has now made one-fill, zero-waste
lubrication a reality.

The superior lubricity of AMSOIL products means much
less friction, drag and wear on critical engine parts.
The
resulting improvement in fuel efficiency and reduction of
emission levels contribute to the conservation of natural
resources and protection of the atmosphere. Additionally,
AMSOIL has made the technology of biodegradability a top
research priority, with encouraging recent successes.

AMSOIL INC. is determined to meet the challenge of the
lubrication industry's environmental responsibilities head on.
Our long-standing quality products lead the way to a
greener, healthier planet for the next generation.
The Future with AMSOIL

Our world relies on technology to meet ever-increasing
demands of transportation, manufacturing and industry.
The use of high quality synthetic lubricants to meet these
demands has grown steadily. However, tomorrow's needs
will be different from today's. AMSOL INC. anticipates
these needs and will remain on the leading edge of new
developments.

As engineering and automotive technologies progress
and generate higher performance machinery, it is certain
that synthetic lubrication will be the ONLY choice for most
applications.
AMSOIL will maintain its Commitment To
Excellence and continue to set the standards by
which other lubricants are judged.
VSA Performance Products
P.O. Box 484
Simi Valley, CA 93062
(805) 526-8545
vsaproducts@yahoo.com
VSA Performance Products. Copyright © 2008  All rights reserved.
Under the leadership of President
Albert J. Amatuzio, along with Alan
Amatuzio, Executive Vice
President and COO, and Dean
Alexander, Executive Vice
President and General Manager,
AMSOIL remains the leader in
synthetic lubrication technology.
LIEUTENANT COLONEL
ALBERT J. AMATUZIO
Superior, Wisconsin
AMSOIL Headquarters
Each year nearly 600 million gallons of
motor oil are burned and exit through
the tailpipes of cars and trucks,
creating emissions pollution. Petroleum
oils volatilize (burn off) more readily
than AMSOIL synthetic oils and
create more emissions pollution.
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and international copyright laws.
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Comments:
The use of AMSOIL
synthetic motor oil,
gear lubes and
transmission fluids can
have a profound
impact on fuel
economy. Industry
tests demonstrate an
average conservative
decrease in fuel
consumption by two to
five percent by
switching to synthetic
lubricants. Many
AMSOIL customers
report even larger
gains in fuel economy.
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"First in Synthetics" since 1972!
High Fuel Costs Have
People Turning to AMSOIL!
The true milestone came in 1972 when
AMZOIL became the first synthetic
motor oil in the world to meet American
Petroleum Institute criteria. The new
lubricant performed like no other
before it. When the first can appeared
on the market in 1972, it signaled the
birth of an entire industry. AMSOIL
synthetic lubricants have expanded
the boundaries of lubrication science
and redefined the performance
possibilities of modern machinery and
engines.